Home Care Marketing Ideas

Making Connections

4 Networking Strategies to Grow Your Home Care Agency

Networking outside of the digital world is still a strong marketing strategy. Developing connections with other areas of the medical and health industry can help you get your company out to your audience.
Get your agency connected with local hospitals in your area. An alliance with the hospitals can establish a referral process that catches potential clients as they are discharged to home. The hospital discharges senior patients and refers them to your local home care agency that can continue providing them with the specialized care they need.
Another area to consider is medical events. Conferences, seminars, and conventions are great places to get connected to your audience. Many universities and organizations produce these events and are looking for speakers who can offer education on their topic. Public speaking establishes your expertise in the local market and opens the door for connections with other professionals.
It’s also important to make strong connections with your clients. Simple gestures like birthday and holiday cards, seeking out client feedback, sending monthly newsletters, offering proactive support, and even referral benefits show that you care to invest in your clients. This leaves a lasting impact on them, and they will naturally market your company for you by word-of-mouth.
While in-person networking is great, we still must acknowledge the digital platform. You can make connections there too. Facebook and even Instagram are great tools to use to engage your local community with testimonial stories, photo and video content, and the latest updates. Using LinkedIn presents your company as a serious agency, and make connections with other businesses. You can follow key influencers on Twitter and retweet the latest posts. The best part for all of these accounts is that potential clients and other businesses can follow you back. Each platform has it’s own uses, so it can be good to have a variety of social media accounts. While on social media, be sure to maintain a consistent tone and professional voice.
Respond, engage, and listen through all of these channels, and your connections will thrive.
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