Grow Home Care Marketing

Your COVID-19 Marketing Plan for Home Care Agencies

Your Home Care Marketing Plan To Thrive During COVID-19

We are in unprecedented times with the Coronavirus (COVID-19) sweeping the nation. Many Home Care Agencies are unsure about how to proceed.

It is mission critical that you pivot your marketing strategy to enter the conversation already happening in your customers’ minds. Below are some tips on how you can best serve your community, clients, family and team during these trying times.

Home Care Marketing Ad Strategy During Covid-19

We are in uncertain times with Coronavirus & COVID-19 plaguing our nation.  Despite the hysteria & downturn in the economy, we believe that home care agencies are posed to survive & even thrive during this crisis.

  • Due to new restrictions on CNAs being limited from going into homes, along with caregivers hesitancy to be working in other homes, a great shortage in the Home Care Industry has developed as agencies are struggling to find the needed manpower to serve their clients.
  • Due to this shortage, many clients are beginning to search for new providers as their current providers no longer have the manpower to serve them.

This means it is more important than ever that you are visible and easy to find online as so many are trying to find providers with the resources to serve them. If you can keep yourself & your caregivers mentally engaged the opportunity is there. Now is the time to STEP-UP for the sake of your team, your family & your community.  In addition to an increase in demand for your services, there is going to be a massive increase in Social Media consumption (especially Facebook).

  • Everyone is on lockdown at home with no-where to go & nothing to do
  • They will feel isolated and crave community/connection
  • They will be spending more time than ever on their phones & social media

This increase in Social Media consumption will be met by a decrease in advertising.

  • Most businesses are down for the count (gyms, restaurants, hotels, etc.)
  • They will NOT be advertising on Social Media

So there is an increase in Social Media usage & a decrease in advertisers meaning you can get in front of potential caregivers at a higher frequency and lower cost than ever.

MORE SOCIAL MEDIA USAGE + LOW COST EXPOSURE = MORE CAREGIVERS TO FULFILL DEMAND

One of the most successful places to find new caregivers is via FB ADS:

  1. There is a surge of people out of work, at home, surfing Facebook looking for a new job.
  2. This coupled with the low cost of FB ads right now works out to create the perfect hiring engine for your agency. 

If you can provide the manpower during this shortage you will be in demand

  • Use Facebook ads to hire caregivers.
  • Use PPC ads to stay visible and easy to find for new potential clients.

Enter the 10 Mile Domination Strategy

So we need to tap into the exposure of Facebook & keep the message (we’re providing care & we’re safe) in front of our ideal customers. This can be done via a simple “Video View” or “Reach Campaign” ideally using video views as the mechanism to garner attention. Here is how it works:

  • We target the ideal demographics in your service area (ideally a 10-mile area or less).
  • We run a “Video View” or “Reach Campaign” hammering our message home.
  • We recommend a budget of $10-$15 per day.
  • Your customers/prospects see it with some degree of frequency.

What we need from you: In order for this to work best, we need a video shot by you or your team that we can run on Facebook. Here is an example of the type of video that would work best: (We’ve also included video scripts as a point of reference below)

Video Scripts

Example 1: Targeting potential clients

This is <your name> with <your company>. Are your loved ones at risk for Coronavirus? Are you unsure how to best provide for their needs at this time? We know that during this Coronavirus pandemic it is more important than ever for your parents and loved ones to be taking extra precautions to stay safe in their homes. We are here to help. Our highly trained caregivers are ready to help with grocery shopping, running errands, and any other home care needs during this season and beyond, and with their special training and precautions you can rest assured knowing that your loved one will be kept safe and protected from the virus. Give us a call today.

 Example 2: Targeting potential caregivers

Has the COVID-19 crises landed you out of work? If so, we are happy to offer a rewarding career with the opportunity to make a difference. We are hiring caregivers to provide what is known as “companion care” for seniors so they can remain independent in their own homes for as long as possible. We assist the elderly with meal planning and preparation, errands and incidental transportation, laundry, light housekeeping, and many other needed tasks. We offer flexible hours, part-time or full-time, and no experience or license is necessary. We supply the training and provide you the opportunity to become a Certified Companion Aide to expand your career. So if you’re ready to advance your training, skills, and career by becoming a caregiver with <your company> visit our website at <your company URL> and click “hiring” to get started!

Facebook Ad Templates

If you’d rather not shoot a video we’ve also included some ad templates that you can run to convey the same message as the video ads. Feel free to use these templates for your campaign.

CHECKLIST / ACTION ITEMS

  • Let us know if you’d like for our team to run the 10 Mile Domination Strategy for you (Get with your account manager or contact our office at (918) 300-4006).
  • Decide if you will use our video (with Jeremy as your spokesperson) or if you will shoot your own video.
  • If you plan to shoot your own, reference the script and record via your iPhone or upload to Facebook Live directly.
  • Send us the link to your video or upload to our Google Drive so that we can get your FB Campaign running ASAP.

YOUR CORONAVIRUS MESSAGING KIT

MESSAGE TEMPLATE (email)

A message regarding COVID19 from <Your Company Name>

We have been monitoring the Coronavirus carefully, and prior to the increase in cases, we began taking precautions, such as limiting physical contact (i.e. handshaking), sterilizing vehicles, masks, gowns and gloves, disposable thermometers, stethoscopes and blood-pressure cuffs.etc. We take our role in the community seriously and try to make every effort to ensure our clients are taken care of, but also that our caregivers are safe as we enter our clients’ homes.

It is imperative that we begin to implement additional precautions for the safety of our community, staff and clients:

 1.) Please avoid any unnecessary physical contact with our caregivers during the time of the appointment. We will greet you with a warm smile, but not a handshake at this time.

 2.) We will be utilizing booties when in clients’ homes, as well as clean gloves, masks, and gowns as an additional precaution.

 3.) Obviously, as always, if a caregiver has developed any symptoms of any sort, they will be asked to stay home and get well.

We thank you in advance for your patience during this most challenging and unprecedented time. 

– Your friends over at <Your Company Name>

BLOG POST EXAMPLE

We have been monitoring the Coronavirus carefully, and prior to the increase in cases, we began taking precautions, such as limiting physical contact (i.e. handshaking), sterilizing vehicles, masks, gowns and gloves, disposable thermometers, stethoscopes and blood-pressure cuffs.etc. We take our role in the community seriously and try to make every effort to ensure our clients are taken care of, but also that our caregivers are safe as we enter our clients’ homes.

It is imperative that we begin to implement additional precautions for the safety of our community, staff and clients:

1.) Please avoid any unnecessary physical contact with our caregivers during the time of the appointment. We will greet you with a warm smile, but not a handshake at this time.

2.) We will be utilizing booties when in clients’ homes, as well as clean gloves, masks, and gowns as an additional precaution.

3.) Obviously, as always, if a caregiver has developed any symptoms of any sort, they will be asked to stay home and get well.

We thank you in advance for your patience during this most challenging and unprecedented time.

WEBSITE POPUP

For the time being you may want to add a pop-up on your website letting your customers know that you are still providing care and that you are taking the right precautionary measures for their safety.

If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together, then click below to schedule your Lead Acceleration Session now.

Download our ultimate home care SEO and website checklist

Watch how we grew a home care agency’s care hours by 400%

Schedule A Free Lead Acceleration Session And We Will:

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Build a keyword list

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Run a ranking report

You’ll see exactly where your agency currently ranks online for those “money” keywords that will bring in hot prospects. (Valued at $97.)

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Review your website optimization

You get a complete analysis and explanation of why your website is not ranking at the top of the search engines. More importantly, we’ll show you how to launch it to the top so your best prospects see it (Valued at $97).

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Review your website conversion

 You’ll discover what might be turning website visitors off and how to turn them into clients (valued at $97).

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Your local internet marketing domination plan

 We will outline step-by-step how you can leverage the internet for more calls, leads and profits.

A $500 Value Yours For Free

Everything you need is only a click away!

You’ll get a specific blueprint for YOUR agency, YOUR website, and YOUR particular service area all for FREE! What are you waiting for?

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Website Design

Social Media Marketing

Video Production & Marketing

User Experience

Digital Advertising

Online Reputation Monitoring

Reporting & Analytics

Hosting Solutions

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Search Engine Optimization

24/7 Support

Call Tracking

Landing Pages & Microsites