Google Ads
Are PPC ads right for your home care agency?
Now is the time to determine whether or not your home health care business should consider online advertising as one of your marketing options. In order to make an accurate assessment let’s review how a digital marketing ad campaign could benefit your business.
Do PPC Ads Align With Your Home Care Business Goals?
As consultants, our role is to work with businesses across the country to assist them with overcoming whatever marketing challenges they are having so they can achieve their business goals. So what are some of the most common goals that we hear from our clients?
- We need caregivers (this one is very popular currently)
- Our brand recognition is low
- The home care service that we provide is very specific
- Our website traffic is good but we are not getting new job candidates or clients
- Our social media posts are not reaching many individuals
- We have a low number of returning website visits
- There is a new geographic market that we would like to reach
- We cannot find new clients
The good news is that online advertising can help to achieve all of those goals. It is definitely not a silver bullet and should not be the only method you use, but it can be highly effective as part of your overall marketing strategy.
What You Get
Our Google Ads Specialist will build out your Google Ads. We will start with a campaign targeting new leads and clients for your company. As you grow, we will launch an additional campaign to hire caregivers to support your growth.
Landing Page
Search Campaign
Hiring Campaign
Ad Extensions
Monthly Maintenance
What About The Cost?
The good news is you can choose what your online advertising budget is going to be. If you have a lower budget, Facebook works best, It is the most cost-effective online advertising method that is available.
Facebook is the ideal solution for private duty home care and home healthcare for recruiting caregivers. There have been very successful campaigns targeting job candidates using Facebook.
Costs can be completely different on LinkedIn and Google. These are text ads showing up at the top of search results pages. They can be very expensive and competitive. You will have to compete with national companies and big home care agencies.
Does that mean you should avoid Google Adwords? No – there are 3.5 billion searches done every day on Google. In order for it to make sense, Google AdWords needs to fit within your budget and be the best option for achieving your business goals.
When it comes to LinkedIn, the same is true. This online advertising platform is one of the most expensive forms of online advertising. The cost per click on LinkedIn can range from $7 to $100. By contrast, on Facebook, cost per click is often less than one dollar (and even around $0.25 sometimes). In the B2B arena (think of referral sources), it can work particularly well. However, it won’t be the answer for recruiting caregivers, finding clients directly or for light industrial.
Can Online Advertising Really Help With All Of These Goals For My Home Care Agency?
The same strategy cannot meet every single goal. Google Adwords cannot help your company reach the same goal that a LinkedIn ad can. A Google Remarketing campaign will achieve a different goal than Facebook ads.
So how can online advertising be an effective solution that helps you achieve the goals that you have for your home care business?
- Adults spend an average of 11.5 hours a day online, either on a mobile device, a tablet, a laptop or a desktop computer.
- 85 percent of all searches for services or products occur online.
- 54.5 percent of individuals are unable to identify online ads.
- On average, people spend 50 minutes a day on Facebook.
- Watching TV, eating and drinking, and sleep are the only things that we spend more time on.
We will stop at those four. However, these are impressive statistics. If people spend so much time online and half of them are unable to identify ads, then that sounds like the ideal opportunity for your home care business to take advantage of.
Get More Home Care Leads Now!
3 Simple Steps To More Home Care Clients
Step 1.
Schedule A FREE Ultimate Home Care Marketing Strategy Session
Click the link to schedule your free, no-obligation, consulting session. When you schedule an Ultimate Home Care Marketing Strategy session you will receive a custom-tailored plan to generate more leads, hire more caregivers, and increase your revenue.
Step 2.
Meet with our marketing expert
On your call we'll craft your free digital marketing domination blueprint that includes:
A list of profitable Keywords to target
A ranking report to gauge your influence
A detailed review of your sites search engine and conversion optimization
A local internet marketing domination plan
Step 2.
Meet with our marketing expert
On your call we'll craft your free digital marketing domination blueprint that includes:
A list of profitable Keywords to target
A ranking report to gauge your influence
A detailed review of your sites search engine and conversion optimization
A local internet marketing domination plan
Step 3.
Partner With Us To Grow Your Influence And Atract new Leads
When you're ready to get on the fast track and take your agency into a new arena give us a call to partner with us! Our expert team of home care marketers will work with you to make you a top home care provider in your area!