PPC Ads Benefits
Do PPC Ads Align With Your Home Care Business Goals?
As consultants, our role is to work with businesses across the country to assist them with overcoming whatever marketing challenges they are having so they can achieve their business goals. So what are some of the most common goals that we hear from our clients?
- We need caregivers (this one is very popular currently)
- Our brand recognition is low
- The home care service that we provide is very specific
- Our website traffic is good but we are not getting new job candidates or clients
- Our social media posts are not reaching many individuals
- We have a low number of returning website visits
- There is a new geographic market that we would like to reach
- We cannot find new clients
The good news is that online advertising can help to achieve all of those goals. It is definitely not a silver bullet and should not be the only method you use, but it can be highly effective as part of your overall marketing strategy.
Can Online Advertising Really Help With All Of These Goals For My Home Care Agency?
The same strategy cannot meet every single goal. Google Adwords cannot help your company reach the same goal that a LinkedIn ad can. A Google Remarketing campaign will achieve a different goal than Facebook ads.
So how can online advertising be an effective solution that helps you achieve the goals that you have for your home care business?
- Adults spend an average of 11.5 hours a day online, either on a mobile device, a tablet, a laptop or a desktop computer.
- 85 percent of all searches for services or products occur online.
- 54.5 percent of individuals are unable to identify online ads.
- On average, people spend 50 minutes a day on Facebook. Watching TV, eating and drinking, and sleep are the only things that we spend more time on.
We will stop at those four. However, these are impressive statistics. If people spend so much time online and half of them are unable to identify ads, then that sounds like the ideal opportunity for your home care business to take advantage of.
What About The Cost?
The good news is you can choose what your online advertising budget is going to be. If you have a lower budget, Facebook works best, It is the most cost-effective online advertising method that is available.
Facebook is the ideal solution for private duty home care and home healthcare for recruiting caregivers. There have been very successful campaigns targeting job candidates using Facebook.
Costs can be completely different on LinkedIn and Google. These are text ads showing up at the top of search results pages. They can be very expensive and competitive. You will have to compete with national companies and big home care agencies.
Does that mean you should avoid Google Adwords? No – there are 3.5 billion searches done every day on Google. In order for it to make sense, Google AdWords needs to fit within your budget and be the best option for achieving your business goals.
When it comes to LinkedIn, the same is true. This online advertising platform is one of the most expensive forms of online advertising. The cost per click on LinkedIn can range from $7 to $100. By contrast, on Facebook, cost per click is often less than one dollar (and even around $0.25 sometimes). In the B2B arena (think of referral sources), it can work particularly well. However, it won’t be the answer for recruiting caregivers, finding clients directly or for light industrial.
Online Advertising Is Definitely Right for Your Home Care Business
There is no such thing as a cookie-cutter solution that will work for all businesses wanting to use online adverting to achieve their business goals, however, if your goals line up with any of the above-mentioned topics then a targeted and well-crafted PPC ad campaign could greatly benefit your business.
Working in the online advertising space on a daily basis, I am biased and believe that all home care businesses should use some kind of online advertising campaign to promote themselves. It can be difficult to dispute the large number of people who are online on a daily basis and how much time they spend on their mobile devices, tablets, laptops, and computers.
Are PPC ads a good fit for you? Can your company be helped by Google AdWords? Should you use Facebook? If these are questions you’re still asking, then give us a call today and we’ll help you analyze your budget, target audience, and goals to choose the best solution for you.
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Client Success Story
My Choice In-Home Senior Care
HOME CARE MARKETING
My Choice is a well respected in-home senior care company operating out of Tulsa, OK. Despite being well-respected in the region, the company's leadership wanted to expand online exposure and qualified inbound traffic. With a desire to attract more patients, they turned to Grow Home Care Marketing for significant results through advanced digital marketing.
Expanding Online Exposure
This Could Be YOU!
3 Steps to
4 Benefits Digital Marketing will bring your Home Care Agency
Attract Your Ideal Clients
Many home care agencies don't realize that their website has not had proper search engine optimization or been optimized for conversion (the process of turning a site visitor into a qualified lead). Unless you have hired SEO and web conversion specialists then it's likely your web designer was not skilled in this area. It is not enough to know how to make a site look beautiful; if it doesn't motivate a visitor to become a client then it is not making you any money. We are experts in both conversion optimization and design and will make sure your site both gorgeous and profitable. This in conjunction with powerful and targeted search engine marketing (SEO and PPC), social media marketing, and reputation management will bring a constant flow ideal leads into your business.
Boost Your Reputation
We will create a public image that highlights the quality and level of care you provide and the excellence of your service. Gone will be the days of losing clicks to your competitors because they have a better image than you. With your increased local visibility through our SEO, PPC, and social media campaigns we will showcase you as the "go-to" home care agency. The professional imagery and compelling copy we will employ for all of your media creation will showcase you as the world-class organization you are.
Your home care company needs workers. We'll make sure openings are being shared on your site and on social media. Your openings will be well marketed, and your company will be advertised as an excellent place to work. This can significantly streamline the recruiting process empowering you to care for more people efficiently while ensuring that you never suffer from a shortage of manpower.
We'll provide a personalized experience so that you'll get more referrals and leads. We can also target current clients via social media and email campaigns. We'll work to find the clients that are more likely to refer someone else and collect reviews to share with potential clients. We can also help you get more professional referrals as well. In short, work with us, and you'll have more clients and caregivers. Your revenues will see a big boost, and you'll provide care for a lot more people.