Home Health Care
Marketing Strategies
(part 1)

Here’s What They Are Saying…

The Power of Testimonials & Online Reviews

The word of the people has always proven to be more powerful than any home health care marketing or advertising. More and more people are trusting in online testimonials and reviews for products and services, and using what they see there to make their purchasing decisions. As part of our web design process, we always include a section on the homepage that features client testimonials and reviews of the home care company. This is the best way to build trust with the potential client that leads to them becoming an actual client.

It is clearly important to gain positive testimonials as part of home care marketing strategies. Starting can be just as simple as asking your clients to leave reviews and testimonials for your company after they have received your services. There are various places they could leave these. Facebook and Twitter pages have plenty of exposure to the social media world and could be a good place to start. Even better is the Google My Business listing for your home care company. It is easy for clients to leave testimonials, and it is the most popular place to find business reviews especially for a niche like home health care.

Client testimonials is only one side of this strategy. The other group of people that it is important to hear from are your caregivers. This is effective for not only gaining clients, but of course for also growing your staff to provide services to all your new clients. A caregiver testimonial that shares their great experience working with your home care company can influence both the potential client to choose your services, and the potential hire to join your team. 

Providing caregiver training impacts this in an indirect but significant way. The higher quality services your caregivers provide, the better reviews and ratings your clients and caregivers will give.

Home care companies receive a large amount of referrals from their current clients, because people trust other people more than an advertisement. Keep these home health care marketing tips in mind when you are planning your next strategy!

If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together, then click below to schedule your Lead Acceleration Session now.

Download our ultimate home care SEO and website checklist

Watch how we grew a home care agency’s care hours by 400%

Schedule A Free Lead Acceleration Session And We Will:

Z

Build a keyword list

The list is based on your services, service area and search trends. We’ll use our state-of-the-art tools to find the most-searched-for home care agency services and keywords, and we’ll show you which keywords will drive the most traffic to your website (Valued at $197).

Z

Run a ranking report

You’ll see exactly where your agency currently ranks online for those “money” keywords that will bring in hot prospects. (Valued at $97.)

Z

Review your website optimization

You get a complete analysis and explanation of why your website is not ranking at the top of the search engines. More importantly, we’ll show you how to launch it to the top so your best prospects see it (Valued at $97).

Z

Review your website conversion

 You’ll discover what might be turning website visitors off and how to turn them into clients (valued at $97).

Z

Your local internet marketing domination plan

 We will outline step-by-step how you can leverage the internet for more calls, leads and profits.

A $500 Value Yours For Free

Everything you need is only a click away!

You’ll get a specific blueprint for YOUR agency, YOUR website, and YOUR particular service area all for FREE! What are you waiting for?

a $500 value is yours completely free when you schedule today!

Everything Home Care Companies Need In One Place

l

Website Design

Social Media Marketing

Video Production & Marketing

User Experience

Digital Advertising

Online Reputation Monitoring

Reporting & Analytics

Hosting Solutions

T

Search Engine Optimization

24/7 Support

Call Tracking

Landing Pages & Microsites

l

Website Design

Social Media Marketing

Video Production & Marketing

User Experience

Digital Advertising

Online Reputation Monitoring

Reporting & Analytics

Hosting Solutions

T

Search Engine Optimization

24/7 Support

Call Tracking

Landing Pages & Microsites