Home Health Care
Marketing Strategies
(part 2)

Connecting Where The People Are

The Power of Social Media Presence

The word of the people has always proven to be more powerful than any home health care marketing or advertising. More and more people are trusting in online testimonials and reviews for products and services, and using what they see there to make their purchasing decisions. As part of our web design process, we always include a section on the homepage that features client testimonials and reviews of the home care company. This is the best way to build trust with the potential client that leads to them becoming an actual client.

It is clearly important to gain positive testimonials as part of home care marketing strategies. Starting can be just as simple as asking your clients to leave reviews and testimonials for your company after they have received your services. There are various places they could leave these. Facebook and Twitter pages have plenty of exposure to the social media world and could be a good place to start. Even better is the Google My Business listing for your home care company. It is easy for clients to leave testimonials, and it is the most popular place to find business reviews especially for a niche like home health care.

Client testimonials is only one side of this strategy. The other group of people that it is important to hear from are your caregivers. This is effective for not only gaining clients, but of course for also growing your staff to provide services to all your new clients. A caregiver testimonial that shares their great experience working with your home care company can influence both the potential client to choose your services, and the potential hire to join your team. 

Providing caregiver training impacts this in an indirect but significant way. The higher quality services your caregivers provide, the better reviews and ratings your clients and caregivers will give.

Home care companies receive a large amount of referrals from their current clients, because people trust other people more than an advertisement. Keep these home health care marketing tips in mind when you are planning your next strategy!

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