These 7 SEO tips will help you boost your home care business

Your home care business cannot do without being easily accessible, and your online presence needs to reflect that. Patients are looking for home care providers who are dependable and trustworthy. Your website and social media accounts are the most effective ways to demonstrate your credibility and reliability. By following these SEO tips for growing your home business, potential clients will easily discover and verify your credentials.

1. Choosing The Right Words
Think of keywords as short phrases you use when searching something in Google. You seldom use full sentences instead, you use a number of main words to compose your search. An example is, “best home care,” as opposed to “What is the best home care company in my area?” The most important thing you need to know is which keywords are used by potential clients when they search for a future home care provider.

There are several methods for finding your industry’s top keywords. The first is by simply conducting Google searches yourself, and studying what words are used most frequently throughout the titles and descriptions. Take note of them, then input the same into your site information. The second option is Google Ad Words Keyword Tools. There are many sites, including Google that allow you to compare your search queries against other words and phrases to determine what’s most effective.

2. Optimize Every Page of Your Site
Once you find out what’s popular, work the words and phrases into each page of your website. This will help Google and put your site closer to the top when such expressions are searched. Keywords can be integrated within URLs, title tags, body content, image alt text and meta descriptions. Although you never want to overuse keywords, strategically placed words will get you noticed in no time.

3. Improve the Site’s Speed
Have you ever clicked a link, only to wait 30 seconds until the page loaded? It is frustrating. Many people exit a website because it is slow. If your website is slow, you should check its loading speed using Google’s PageSpeed Tools, or another speed test site. You should not allow your page to take longer than 5 seconds to load. If it takes longer, make changes to improve user experience.

4. Social Media 
If your company hasn’t yet set up a social media account, it should do so today, and you should start with Facebook and LinkedIn as those are the best places to find caregivers, referral sources, and clients. You can use social media to share company news, testimonials, and blog posts. Google reads social media accounts to gain information, so by keeping your social media pages up-to-date, you will be noticed more by Google.

5. Blog with a Purposeful
A blog is an effective way to increase a website’s search engine ranking. Google has been rewarding sites that post frequently by increasing the importance of the content on the website. It’s important to create valuable content that your readers will find helpful. The longer the reader stays on your post, or clicks through to other posts on your site, the better. This will show Google that you have valuable content.

6. Engaging Content You’ll Want to Share
Keeping your social media posts and blogs shared and read by everyone shows Google that you have valuable or entertaining content. The most shared posts are videos, so try to take your own recordings to share across your entire network. The production doesn’t have to be big. A smartphone and a good idea are all you need. 

7. Feature positive reviews
Testimonials and reviews can be extremely powerful. It is important to have feedback from past clients to ensure positive success of your organization’s online presence. Make sure you feature positive reviews from past patients on your website. This means either displaying constructive comments on the homepage of your site or providing a separate testimonials section. If you feature their experiences, you’re letting others do the recommending (and bragging) for you.

You can make your company look more appealing to potential clients by following these seven simple SEO tips. With that said, while it may not always be difficult it is almost always time consuming. We can work on your online marketing strategy if you are short of time or wish to hire extra hands, give us a call. We’d be happy to help you lead more home care clients!

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